Abode (Norcros Group)

Innovation is at the heart of all Abode products. To support the launch of ‘Pronteau’ a unique new ‘boiling water’ tap, a bold, distinctive identity, product packaging and launch campaign was required. The ‘intelligence on tap’ strapline was devised to communicate the unique features and convenience of the product. 

Working closely with Abode’s print manufacturer, retail packaging was developed that was easy to assemble, low-impact and cost effective to print and reinforced Abode’s commitment to the environment by eradicating the use of plastics.