British Wool

2019-03-14T16:12:38+00:00

SUPPORTING WOOL PRODUCERS WITH A NEW APPROACH TO CONSUMER MARKETING

SUMMARY

British Wool promotes the use of wool on behalf of producers to the international textile industry for use in flooring, furnishings and clothing. And with over 40,000 stakeholders to keep happy, the company are constantly on the lookout for new and innovative ways to engage with consumers.

In the wake of public health concerns over man made fabrics and in particular, fire retardant materials, British Wool were keen to bring the benefits of wool to the […]

Bluestone Kitchens

2019-03-14T16:53:17+00:00

TURNING CONSUMER’S DREAM KITCHENS INTO REALITY

SUMMARY

Bluestone is a high-end kitchen brand. They combine the finest materials, fittings and accessories to create living spaces that are not only beautiful but highly functional. Their kitchens have been specified in some of the most luxurious developments in the world including the Shard on London’s Southbank.

Flexible manufacturing processes means they are not reliant on volume, making just about any one-off design achievable. We created a brand around ‘possibility’, to bring to life this story and align […]

Ronseal

2019-03-14T16:52:17+00:00

GIVING A HOUSEHOLD NAME IN DIY A FRESH LICK OF PAINT

SUMMARY

Ronseal needs little introduction. Their products and in particular their tag line have become household names.

However, like many other brands in their sector they still rely on fresh ideas and eye-catching promotions to differentiate themselves. And, with each new season’s trade launch comes a challenge to create something eye-catching and memorable that will capture the imagination of jaded trade buyers We were briefed by their category managers to create a new set of […]

Autoglym

2019-03-14T16:32:38+00:00

HELPING AN AUTOMOTIVE LEGEND FIND THEIR BRAND TRUTH

SUMMARY

Autoglym manufacture some of the highest performing car care products in the world.

Both Autoglym and its customers share a passion for vehicle care with exacting standards. By bringing this truth centre stage, we repositioned the brand and created a much closer customer engagement that included a new consumer strapline ‘Passion for Perfection’. It’s authentic, distinctive and sets Autoglym apart from its more product-led competitors.

‘Passion for Perfection’ is more than a strapline, it is a mission that drives […]

Aston Martin Works

2019-03-14T16:14:22+00:00

HELPING AN ICONIC BRAND TELL THE STORY OF ITS PAST, PRESENT AND FUTURE

Aston Martin Works is the spiritual home of all Astons.

The ‘Works’ stamp is renowned the world over as a seal of approval for heritage vehicle servicing and restorations. However, customers were declining due to competition from both independent service centres and other dealerships.

 

Through a location shoot for our client Autoglym, we got to know the team at Aston Martin Works which led to us suggesting ideas for recapturing old customers and building the brand in […]