Although it has come a long way in recent years, digital print is still in its infancy – we are arguably still at the Zoetrope stage. Or so says Silas Amos in his new book ‘A Bigger Spectrum’.
Amos argues that we have not yet fully understood its potential, or how to effectively use creative techniques to squeeze the best out of the medium. And we agree. All about the creative and strategic opportunities being opened up by digital print this book is full of examples of how brands have exploited the economies of the short run.
A must read for all creative marketers and agencies alike.