Be a fanatical wordsmith – sharing David Ogilvy’s legacy

By |2016-10-30T14:25:04+00:00August 27th, 2015|Advertising, Motivation, Words|

We are fanatical wordsmiths here at 12 Miles North. We have an insatiable appetite for words, structures, ideas and for reading the work of the great tacticians in the world. David Ogilvy is one such master and we never tire of collecting his wisdoms and punchlines, particularly those that stop you in your tracks and [...]

Peter Kay and the power of simplicity

By |2016-10-30T14:25:13+00:00May 1st, 2015|B2B, Brand strategy, Ideas, Internal branding, Motivation|

Watching Peter Kay’s new series ‘Car Share’ this week, and marveling at the comedic genius he, and his fellow writers, achieved from such a simple format reminded me how much we crave simplicity these days. Simplicity as a brand philosophy has been around for decades. Take Coca Cola, Apple and others as obvious examples. But [...]

Slow down

By |2016-10-30T14:25:14+00:00April 22nd, 2015|Brand strategy, Motivation|

Slow down to the speed of life. It's a lot slower than you'd think. It's a source of creative wisdom a fast mind can't even begin to fathom. Instead of thinking big, thinking fast and burning out, start small, build momentum and stay present at each stage. It's by far the best way to a [...]

Creative inspiration in unusual places

By |2016-10-30T14:25:15+00:00April 21st, 2015|Ideas, Motivation|

We’ve blogged before about how ideas and creativity often come from the most unlikely of places – see our post here ( So we were particularly interested to read this week about Illustrator Sroop Sunar’s book cover designs for Salmon Rushdie. […]

We’re already naked

By |2016-10-30T14:25:17+00:00April 13th, 2015|Careers, Motivation|

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. [...]

Creative sheep

By |2016-10-30T14:25:18+00:00April 13th, 2015|Ideas, Motivation|

We love creativity, in all its forms. The more unlikely or unusual the better. We were blown away today by the farmer in the Lake District who took to Twitter to log a year in the life of a high hill shepherd. […]