Keep it simple

By |2016-10-30T14:25:04+00:00September 21st, 2015|Customers, Ideas|

I’ve been a closet collector of illusions and all things mentalism for as long as I can remember. There’s something quite stunning about the ability to creative huge impact from, what is usually, a very simple principle. It inspires me everytime. […]

When a logo comes clean / ish

By |2016-10-30T14:25:11+00:00May 27th, 2015|Ideas, Identity|

Companies can spend millions on carefully crafting their logos and slogans in the hope they will bring customers flocking. But when you combine the internet and a few basic photoshop skills, your identity can be dissected in an instant. Advertising student Julien Delerue, has made his own contribution to Kleenex's identity with this cheeky little [...]