Keep it simple

By |2016-10-30T14:25:04+00:00September 21st, 2015|Customers, Ideas|

I’ve been a closet collector of illusions and all things mentalism for as long as I can remember. There’s something quite stunning about the ability to creative huge impact from, what is usually, a very simple principle. It inspires me everytime. […]

Empathy – the number one rule in brand building

By |2016-10-30T14:25:05+00:00July 16th, 2015|Brand strategy, Customers|

A few years ago Pampers launched a campaign with the strapline ‘When You See the World Through a Baby’s Eyes, You See How to Make it Better.’  A simple line but one that can be applied to every product and every market on the planet. It’s called empathy and it’s the single most important skill [...]