Peter Kay and the power of simplicity

By |2016-10-30T14:25:13+00:00May 1st, 2015|B2B, Brand strategy, Ideas, Internal branding, Motivation|

Watching Peter Kay’s new series ‘Car Share’ this week, and marveling at the comedic genius he, and his fellow writers, achieved from such a simple format reminded me how much we crave simplicity these days. Simplicity as a brand philosophy has been around for decades. Take Coca Cola, Apple and others as obvious examples. But [...]

It’s time for B2B to get personal

By |2016-10-30T14:25:18+00:00March 26th, 2015|B2B, Brand strategy|

The most common misconception we try to remedy for B2B clients is the notion that commercial buyers are very rational – the idea that the customer is in fact a faceless organisation run by rationale teams with well-defined objectives for what they want to buy and who from. […]