Be a fanatical wordsmith – sharing David Ogilvy’s legacy

By |2016-10-30T14:25:04+00:00August 27th, 2015|Advertising, Words|

We are fanatical wordsmiths here at 12 Miles North. We have an insatiable appetite for words, structures, ideas and for reading the work of the great tacticians in the world. David Ogilvy is one such master and we never tire of collecting his wisdoms and punchlines, particularly those that stop you in your tracks and [...]

The language of luxury

By |2016-10-30T14:25:12+00:00May 11th, 2015|Advertising, Brand strategy, Words|

Interesting to read Nick Asbury’s article in Creative Review (30/4/15) rationalising the difficulties writers face when conveying ‘luxury’. The word ‘luxury’ and its counterparts, Nick suggests, are overused and confusing. For example, what’s the difference between ‘luxury’ and ‘premium’? How about ‘premium’ and ‘prestige’? And how about ‘superprime’? […]

Ad pick of the month

By |2016-10-30T14:25:21+00:00March 13th, 2015|Advertising, Innovation|

We love this campaign created by Rebecca Ross, communication design course leader at Central Saint Martins. They are designed to evoke discussion about the impact of economic and policy changes on the culture and diversity of London. […]