Autoglym manufactures some of the finest and highest performing car care products in the world.

Both Autoglym and its customers share a passion for exacting standards. By bringing this truth centre stage, the brand was repositioned to create much closer customer engagement that featured a new consumer strapline ‘Passion for Perfection’. It’s authentic, distinctive and sets Autoglym apart from its more product-led competitors.

Far more than a strapline, ‘Passion for Perfection’ is a mission that drives all operational functions, from R&D and order processing to packaging design, advertising and digital engagement.