About Karen Woodhead

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So far Karen Woodhead has created 47 blog entries.

Keep it simple

By |2016-10-30T14:25:04+00:00September 21st, 2015|Customers, Ideas|

I’ve been a closet collector of illusions and all things mentalism for as long as I can remember. There’s something quite stunning about the ability to creative huge impact from, what is usually, a very simple principle. It inspires me everytime. […]

Be a fanatical wordsmith – sharing David Ogilvy’s legacy

By |2016-10-30T14:25:04+00:00August 27th, 2015|Advertising, Motivation, Words|

We are fanatical wordsmiths here at 12 Miles North. We have an insatiable appetite for words, structures, ideas and for reading the work of the great tacticians in the world. David Ogilvy is one such master and we never tire of collecting his wisdoms and punchlines, particularly those that stop you in your tracks and [...]

Empathy – the number one rule in brand building

By |2016-10-30T14:25:05+00:00July 16th, 2015|Brand strategy, Customers|

A few years ago Pampers launched a campaign with the strapline ‘When You See the World Through a Baby’s Eyes, You See How to Make it Better.’  A simple line but one that can be applied to every product and every market on the planet. It’s called empathy and it’s the single most important skill [...]