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Finding our authentic selves

By |2016-11-07T22:13:39+00:00November 7th, 2016|Brand strategy, Identity|

We were thrilled to hear some nice discussion about our brand this week. Simon Teer’s article ‘Finding our Authentic Selves’ explores why we resonate so much with ‘authenticity’ and gravitate towards things with provenance and soul. He very flatteringly presents the 12 Miles North brand as a role model of purpose and clarity. By our [...]

The power of detail in the quest for standout

By |2016-11-07T21:59:21+00:00November 7th, 2016|Brand strategy, Identity|

Sometimes it’s not the big brash ideas that position a brand and get it noticed, it’s the smaller nuances, executed to perfection. Much like what Guiness have done by redesigning its harp. Illustrator Gerry Barney, harp-makers Niebisch & Tree, and letterpress studio New North Press were all engaged to assist in the redesign to “convey the true [...]

A different take on chocolate

By |2016-11-07T21:52:30+00:00November 7th, 2016|Brand strategy, Packaging, Words|

We’ve been really impressed this month with Oliphen‘s take on traditional chocolate. The Cypriot confectionery company has introduced mediterranean inspired olives and grape seeds for their antioxdient benefit.  It’s branding bypasses the usual taste/indulgence messaging in favour of scientific benefits of the polyphenols – clinical confectionery if you will. The design is beautiful, inspired by [...]

Avoiding the excesses of corporate language

By |2016-11-07T21:46:21+00:00November 7th, 2016|Brand strategy, Words|

Working with large corporates we’re continually looking for ways to help our clients avoid some of the excesses of corporate language. Their desire to appear authoritative can often result in faceless communication that is both distant and unremarkable.   These days clear and human communication is essential but even then, it will only take a [...]

Packaging design trends

By |2016-11-07T21:43:34+00:00November 7th, 2016|Packaging|

One of our favourite websites is Andrew Gibbs’ The Dieline. It’s a homage to all things packaging design and a source of inspiration and alternative thinking for designers, clients and students alike. In 2015 Andrew gave us his predictions for emerging packaging design trends. We think Andrew is ahead of his time and waited to see [...]

Creativity and digital print – understanding the potential

By |2016-11-07T21:35:15+00:00November 7th, 2016|Innovation|

Although it has come a long way in recent years, digital print is still in its infancy – we are arguably still at the Zoetrope stage. Or so says Silas Amos in his new book ‘A Bigger Spectrum’. Amos argues that we have not yet fully understood its potential, or how to effectively use creative [...]