Peter Kay and the power of simplicity

By | 2016-10-30T14:25:13+00:00 May 1st, 2015|B2B, Brand strategy, Ideas, Internal branding, Motivation|

Watching Peter Kay’s new series ‘Car Share’ this week, and marveling at the comedic genius he, and his fellow writers, achieved from such a simple format reminded me how much we crave simplicity these days. Simplicity as a brand philosophy has been around for decades. Take Coca Cola, Apple and others as obvious examples. But [...]