Finding our authentic selves

By | 2016-11-07T22:13:39+00:00 November 7th, 2016|Brand strategy, Identity|

We were thrilled to hear some nice discussion about our brand this week. Simon Teer’s article ‘Finding our Authentic Selves’ explores why we resonate so much with ‘authenticity’ and gravitate towards things with provenance and soul. He very flatteringly presents the 12 Miles North brand as a role model of purpose and clarity. By our [...]

The power of detail in the quest for standout

By | 2016-11-07T21:59:21+00:00 November 7th, 2016|Brand strategy, Identity|

Sometimes it’s not the big brash ideas that position a brand and get it noticed, it’s the smaller nuances, executed to perfection. Much like what Guiness have done by redesigning its harp. Illustrator Gerry Barney, harp-makers Niebisch & Tree, and letterpress studio New North Press were all engaged to assist in the redesign to “convey the true [...]

A different take on chocolate

By | 2016-11-07T21:52:30+00:00 November 7th, 2016|Brand strategy, Packaging, Words|

We’ve been really impressed this month with Oliphen‘s take on traditional chocolate. The Cypriot confectionery company has introduced mediterranean inspired olives and grape seeds for their antioxdient benefit.  It’s branding bypasses the usual taste/indulgence messaging in favour of scientific benefits of the polyphenols – clinical confectionery if you will. The design is beautiful, inspired by [...]

Avoiding the excesses of corporate language

By | 2016-11-07T21:46:21+00:00 November 7th, 2016|Brand strategy, Words|

Working with large corporates we’re continually looking for ways to help our clients avoid some of the excesses of corporate language. Their desire to appear authoritative can often result in faceless communication that is both distant and unremarkable.   These days clear and human communication is essential but even then, it will only take a [...]

Empathy – the number one rule in brand building

By | 2016-10-30T14:25:05+00:00 July 16th, 2015|Brand strategy, Customers|

A few years ago Pampers launched a campaign with the strapline ‘When You See the World Through a Baby’s Eyes, You See How to Make it Better.’  A simple line but one that can be applied to every product and every market on the planet. It’s called empathy and it’s the single most important skill [...]